The Pure Parenting Shop

Not available.

Lindy McNamara

Finally, the only children’s store in Austin that I ever need to visit✨🌼 Local and woman owned too! Enlightened Baby literally has it all. The owner has done an amazing job at curating a beautiful selection of high-end baby + kid goods like clothing, toys, gifts (complimentary wrapping)! One thing that jumped out to me is that they also have strollers, car seats, gliders, high chairs, cribs, dressers and more all on the floor for you to see and feel! Every time I visit the store, no matter who is in, works with me personally to make sure I find exactly what I’m looking for. Incredible product, service, store design. So happy to have this store in Austin!

Emily Lange

My husband and I have been in numerous times to check out their car seats and strollers to get a feel of what works best for us. Each time we were greeted upon entering the door and helped by the staff who provide their full attention to you. They have extensive knowledge of every car seat and stroller. This made it tremendously easy for us to pick what worked for us. Selection through out the store is unmatched. Highly recommend.

Cleona Oliver

Enlightened baby is an absolute gem of a store with everything you could possibly need. The staff are so warm and welcoming, making shopping here feel like a visit with a trusted friend instead of a pushy sales clerk. Every product feels thoughtfully chosen, with quality and little ones’ comfort in mind. I’m so grateful to have such a wonderful store in the Austin area—it truly makes this new venture into parenthood feel a little lighter and brighter.

Emily Navarro

TL;DR: Enlightened Baby has earned our family's trust and our business for many years to come. They're a locally-owned store that cares about their customers and has put in the work to match us with the right gear for our growing family. Sam has easily spent 2-3 hrs over a few different visits making sure we have the right carrier, car seat, and stroller to match our specific needs. Some of our baby gear choices have even included brands they don't carry in their store showing that they're not just trying to make a sale. This is the kind of service that has gotten so hard to find in an online world or a big box store. Also... pro tip: their clearance rack is not to be missed.